The Italian retail bank CheBanca! launches credit and debit cards made from ocean plastics, issued through its partnership with the European paytech Nexi.
In response to the financial services industry’s demand for sustainability, the retail bank of Mediobanca Group, is providing its customers with international debit and credit cards made from recycled plastic recovered from the ocean.
These are the first cards of this kind to be issued by its paytech partner.
This initiative will make it possible to recycle a proportion of the plastic dumped in the seas while seeking to reduce the quantity ending up there each year, which amounts to around 79 million kilograms.
“Being a driver of sustainable growth is a concrete commitment of CheBanca! and the entire Mediobanca Group,” commented Marta Giaretta, the retail bank’s marketing director.
“The reduction of our impact on the environment, both direct and indirect, is an integral part of our business objectives,” continues Giaretta.
“The creation of the new payment cards produced from plastics recovered from the oceans, in collaboration with Nexi, is a practical example of how we can combine a business initiative with growing concern for our planet.”
Nexi recently presented its sustainability plan at its Capital Markets Day, and emphasised how its new movements with the retail bank aligned with its sustainability agenda.
The paytech continues to pursue sustainability with the addition of environmentally friendly card production solutions to its core digital payments business.
“This latest partnership agreement with CheBanca! is perfectly in line with our policy in terms of ESG,” said Erika Fattori, the paytech’s group brand strategy director.
“It enables us to reduce our footprint as well as that of CheBanca! customers and puts us on target to achieve our net zero goal in 2040, while already becoming climate neutral in 2022, allowing us to further accelerate our plan to foster more environmentally friendly consumer behaviour.”
The new cards, which are already available to CheBanca! customers, seek to contribute to the proper disposal of plastics while increasing citizens’ awareness about the impact their daily activities, such as a purchase, have on the planet.