We have looked at the sale of apps and in particular apps sold with autorenewing subscriptions on Apple’s App store and Google’s Play Store to assess whether any elements of the purchase process or store design may harm consumers’ interests.
Our consideration of auto-renewing subscriptions has included:
a test purchasing exercise. We purchased a range of the most popular apps and a selection of apps where there were notable levels of requests for cancellation either during a free trial period or after that period had expired once payment had been made by the consumer
analysing videos and screenshots provided by Apple and Google of purchase journeys for a selection of apps sold on the App Store and Google Play Store
requesting information from Apple and Google on the operation of subscriptions and refunds
We have highlighted some particular areas of potential focus for app stores and app developers at the end of the Appendix.