On January 9th, the Tour de France is launching its first collection of digital collectibles representing the 21 stages of the Tour de France 2023.
The digital collectibles will represent the 21 stages of the 2023 Le Tour route through a 3D animation of each stage. All digital collectibles will be accessible for free to the general public at collectible.letour.fr.
These digital collectibles will be hosted through the blockchain technology platform Polygon. In order to obtain the digital collectibles, fans will have to take part in online quests (quizzes, challenges, social media activities, etc) to earn points over the course of 21 days.
At the end of those 21 days, the highest-ranked participants will receive a ‘digital mystery box’ containing one of the official Tour de France 2023 digital collectibles.
Among these, 21 randomly chosen mystery boxes (one for each stage), will give their owners access to a VIP experience for the 2023 stage in question.
Registration for the new digital initiative is now open. From January 9th to 30th, the platform goes live and the 21-day quest period begins.
In order to animate this new fan community and for its members to share their discoveries, a dedicated Discord channel will be created and made accessible to all participants.
Revenues generated for the Tour de France by a secondary market, on which participants will be able to sell and exchange their digital collectibles, will all be donated by the Tour de France to its ‘Riding into the Future’ initiatives, which work towards making cycling accessible for all.
Christian Prudhomme, Director of the Tour de France, said “The Tour de France starts 2023 with this innovation for its fans. The digital collection of the Tour de France 2023 stages gives the opportunity to obtain exclusive digital collectibles of the ‘Grande Boucle’. The luckiest ones will be able to experience unique moments on the Tour.”